Revolutionizing Second-Hand through Transparency and Digital Traceability

Our solution profoundly transforms the second-hand market by establishing complete transparency on product history and condition. Thanks to our blockchain certification system and visual singularization, each product becomes immediately authenticatable, while its complete history – interventions, repairs, modifications – is accessible in just a few clicks.

Repair professionals particularly benefit from this increased transparency. Our platform allows them to instantly identify compatible components and spare parts, while directly accessing technical manuals and repair guides. The detailed history of previous interventions optimizes their diagnosis, while spare parts authentication protects against counterfeiting. Simplified communication between users and repairers streamlines the entire maintenance process.

For second-hand platforms and distributors, our solution brings considerable added value. Instant verification of product authenticity and condition can be integrated directly into their sales pages, significantly reducing disputes while enhancing the value of reconditioned products. This transparency creates a trust ecosystem that reassures buyers and energizes the second-hand market.

Our solution allows repairers, reconditioners, and second-hand distributors to easily catalog key components of electronic products (washing machines, phones, etc.) in their internal databases. A simple QR code scan by an operator provides access to components and updates them in the ERP system. This approach allows unused spare parts to be offered to other actors in the repair ecosystem. In practical terms, a repair operator can offer part of their spare parts inventory to their ‘competitors’ in real-time, thus removing one of the barriers to the repair sector: the cost of storing spare parts.

These advantages translate into tangible economic benefits across the entire chain. Repairers reduce their diagnostic and storage costs while optimizing their spare parts inventory management. Distributors see a decrease in returns thanks to information transparency, while the value of second-hand products increases. New revenue opportunities emerge around after-sales services, creating a virtuous economic model.

This innovative approach transforms the regulatory requirement of the Digital Product Passport into a genuine business opportunity. By facilitating product repairs and maintenance, our solution helps extend product lifespans, increases trust in the second-hand market, and encourages consumers to favor reconditioned products. By creating a virtuous circle that benefits all stakeholders – manufacturers, repairers, resellers, and consumers – our solution lays the foundation for a more sustainable, resilient, and transparent economic model where second-hand becomes the norm.

Revolutionizing Second-Hand through Transparency and Digital Traceability

 The second-hand textile market is experiencing exceptional growth (+18% in 2023), but remains dominated by third-party platforms. The DPP appears as an unprecedented opportunity for brands to regain control of their value chain.

Unum Solum transforms this regulatory requirement into a real growth lever without resorting to costly technologies like RFID or NFC. This approach naturally integrates into your production processes while preserving your brand identity.

Singularization reveals its advantages from the design phase, significantly simplifying DPP compliance. Integrated into the initial product design in either a discrete or distinctive way, it enables immediate valorization of each product. The unique patterns respect your brand guidelines and guarantee piece authenticity, without increasing your production costs.

Singularization becomes a major strategic asset in your distribution strategy by ensuring immediate differentiation at the point of sale (physical and digital) and enriches the customer experience through instant access to product information. The transparency thus created strengthens consumer confidence while effectively protecting your brand against counterfeiting.

During the usage phase, the DPP transforms into a privileged communication channel with your customers. This direct and continuous link paves the way for personalized services, from repair to customization. This disintermediated relationship stimulates customer engagement and generates new revenue streams. This opportunity represents a turning point, a shift in the balance of power in relationships between brands, distributors, and consumers. Customer acquisition costs are constantly increasing with more than 30% of brands’ turnover spent on digital marketing in 2023, regaining control over customer relationships through disintermediation represents a considerable opportunity.

Our solution benefits brands, producers, but also distributors. Why? Because distributors see their roles evolve from simple ‘gatekeepers’ to ‘facilitators’. They can enrich their offering with personalized services based on each product’s unique identity, from purchase advice to after-sales support. This evolution transforms their role, moving them from simple points of sale to key actors in the product experience. Distributors and intermediaries see their role evolve towards a strategic position in the value chain. This evolution comes with new responsibilities, particularly regarding environmental compliance and transparency. The Digital Product Passport entrusts them with a key role in validating and transmitting product environmental data. Like VAT on invoices, they become guarantors of non-financial information transmission, enabling their clients to establish their own environmental assessment. This new strategic position transforms their traditional distribution function into a broader certification and validation mission.

It’s particularly in the second-hand market that our solution demonstrates its full power. Instant authentication secures transactions and protects your brand from counterfeiting, but most importantly, it maintains a valuable connection with new owners. This connection drastically reduces your customer acquisition costs and allows you to naturally reintegrate your second-hand products into your commercial ecosystem, reducing your distribution costs by spreading them across multiple product lifecycles and multiple owners. How? Because the transfer of ownership from first-hand to second-hand owner(s) is handled natively by the DPP. You are automatically notified of ownership transfers in your customer management software, whether this transfer occurs on your second-hand platform or a third-party platform.

Our solution represents a marginal investment compared to the benefits generated. Beyond regulatory compliance, it strengthens your brand protection, reduces distribution costs, and provides valuable data on the actual use of your products. In a circular fashion market expected to reach €14.3 billion by 2030 in France, our solution allows you to capture a significant share of this value by regaining control of your customer relationship.

Concretely, the cost of acquiring second-hand customers costs you nothing!

Implementation adapts to your operational reality. Singularization integrates into your processes without major disruption, with progressive deployment adapted to your strategy. We support your teams at every step of this essential transformation.

Don’t just comply with DPP regulations: transform them into an opportunity for innovation and growth with Unum Solum. Our solution allows you to invest in your brand’s future and regain control of your customer relationship to build a more transparent, sustainable, and profitable fashion industry.

Reinventing Packaging: A Digital Asset Creating Value for the 21st Century Economy

The arrival of the European Digital Product Passport (DPP) marks a decisive turning point for the packaging and labeling sector. This regulatory evolution paves the way for a profound reinvention of packaging as a safeguard against counterfeiting and a growth driver in the 21st century economy. The Unum Solum solution transforms each package into a unique and intelligent piece, creating an impenetrable barrier against counterfeiting while establishing an essential bridge between the physical and digital worlds.

Our singularization technology integrates from the design phase, allowing the incorporation of unique and impossible-to-reproduce visual elements that will support the DPP. This distinctive visual signature, the true DNA of each package, constitutes an unforgeable protection against counterfeiting, without compromising aesthetics or requiring complex electronics. Production integrates this singularization seamlessly, with each package receiving a unique identity recorded in the blockchain, thus creating an unforgeable digital twin that guarantees its authenticity throughout its life.

In the distribution phase, the DPP enhanced by our solution transforms the fight against counterfeiting. Distributors can instantly authenticate each product through its unique signature, eliminating any risk of counterfeit infiltration in the supply chain. This security strengthens trust in the supply chain while simplifying regulatory compliance. For consumers, packaging becomes an immediately verifiable guarantee of authenticity and a direct communication channel with the brand, providing access to exclusive and personalized content.

The power of our solution becomes fully apparent in second-hand markets, where counterfeiting causes considerable losses to brands. The unique singularization of each package, coupled with its blockchain-recorded history, enables instant authentication of second-hand products. This infallible traceability secures transactions in the second-hand market, protecting both consumers and brand value. This security opens the way for new business models based on reuse and long-term packaging value enhancement.

By adopting the Unum Solum solution, packaging and label manufacturers transform their products into anti-counterfeiting shields and innovation catalysts. This approach creates a sustainable competitive advantage by simultaneously addressing security, traceability, sustainability challenges, and consumer expectations for transparency and authenticity.

In the 21st century economy, where trust, sustainability, and authenticity have become major issues, our solution offers a concrete and immediately operational response. Unum Solum technology transforms traditional packaging into a secure digital asset that creates value, paving the way for a new era of smart and protected packaging.

Faced with the challenges of counterfeiting and digitalization, our solution gives brands the necessary tools to make their packaging vectors of trust and sustainable growth. Singularization combined with the power of DPP creates a secure digital ecosystem that generates value and trust throughout the product lifecycle, protecting the interests of all stakeholders, from manufacturer to end consumer, through the successive lives of the packaging.