Création d’expériences uniques par Unum Solum
Singularisation & Engagement
Every day, dozens or hundreds of people visit your distillery.
and leave…
With
Extend the experience remotely by inviting your direct customers (in-store and online) to co-create a spirit or a single-cask bottling.
Offer an exclusive look at your distillation process and engage in an ongoing dialogue with your customers over several months.
The solution: a remote product co-creation platform capable of bringing together hundreds of participants.
Generate new revenue and build loyalty at scale.
Scale up from 15 participants in an in-person masterclass to over 300 remotely.
Grow your community through referrals and peer recommendations.
One SHARE = A unique key for the app to vote, debate, and exchange.
One SHARE = A unique bottle.
spirits Co-creation platform
Deepen your engagement with visitors by co-creating a spirit—a single-cask release.
Sell your customers a pass representing a share of the cask, granting them access to:
Exclusive live tasting sessions and interactions with the master blender.
Experience points earned through quizzes.
Voting rights—based on the number of shares held—on key stages of the spirit’s creation (such as the blend or cask finish).
Interaction with other participants via a dedicated discussion area.
Exclusive previews of the latest products.
For you
- Increase your margins by 35% without increasing your inventory.
- Gather qualitative data (via quizzes) to better target user expectations.
- Stay in touch with remote customers over several months.
How does it work ?
ONLINE AND IN-STORE PURCHASE OF X CO-CREATION PASSES
Parts with singularized unique designs or digital presentation boxes
★
Product sold before production / bottling
Zero stock
USER REGISTRATION
Onboarding on personnalised branded platform
★
Customer account automatically created on your site
LIVE EVENTS
Live and remote tasting with the community members / parts owners
★
Now it is time to communicate on the latest news of the distillery
INTERACTIONS WITH THE DISTILLERY
Voting on the future spirit and gamification of the journey
★
Product inserts and links to your offers
BOTTLING& DELIVERY
A bottle with a unque design featuring the full story of its creation.
★
A unique bottle, a vehicle for stories to share.
examples of customer journey
Examples of possible customer journeys to adapt and define with each distillery.
Discovery
Witness the creation of a spirit.
Embark on a two-month journey with a unique card and an introductory booklet.
Pass purchase
Account activation
Quizz
Influence on the cask finish > Gain knowledge
Onboarding
Exclusive video recording, discovering the fundamentals of the distillery
Quizz
Do you know about malting ? > Acquire knowledge
Live videocall with the Cellar Master
Live presentation of 3 blends with the Cellar Master.
Quizz
The influence of casks on aging > Gain knowledge
Bottle delivery
Receipt of the exclusive edition bottle; the blend is undisclosed.
Quizz
Which blend was bottled ?
Live tasting
Which blend was bottled?
Reveal
The story is transferred to the singularized bottle.
Premium
Take part in creating a spirit.
Embark on a four-month journey with a box set containing three different cask samples.
Boxset purchase
Account activation
Quizz
What do you know about malting ?
Onboarding
Exclusive video recording: presentation of three samples by the cellar master.
Quizz
The influence of the cask finish, Gain knowledge
Live blending with the Cellar Master
Bland samples blending workshop
Vote
Which blend would you choose ?
Live results of the cask finish vote
and presentation of the cask finsh
Vote
Chose this exclusive edition’s name, 3 options
Quizz
the influence of casks on aging > Gain knowledge
Bottle delivery
Receipt of the exclusive edition bottle; the blend is undisclosed.
Vote
Which cask finish would you like ?
Live tasting
Which cask finish was bottled ?
Reveal
The story is transferred to the singularized bottle.
How does it work ?
We handle all the technical work so you can delivery the best experience possible
Creation of your dedicated domain on your distillery.les-shakers.com
- Brand customization
- Integration with the e-commerce site for customer accounts and promotional inserts
Creation of the customer journey and events
- Maturation journey (aging, blending, cask finish, etc.)
- Duration of the co-creation journey
- Events
- Quiz
Customization of physical items: gift boxes, gift cards, labels…
- Adoption of your brand identity and distinctiveness system
- Application to gift boxes and gift cards
- Adaptation for labels
Communication kit
- Social media banners
- Poster file
- Gift card POS materials
Training of your team
- Live video session
