Création d’expériences uniques par Unum Solum
Singularisation & Engagement
Every year, thousands of visitors tour your estate, taste your wines,
and leave…
With
Extend the experience remotely by inviting your direct customers (in-store and online) to co-create a wine, a unique cuvée.
Offer an exclusive look at your winemaking process and engage with your customers over the course of several months.
The solution: a remote product co-creation platform capable of bringing together hundreds of participants.
- Generate new revenue and build loyalty at scale.
- Go from 15 people in an in-person masterclass to over 300 remotely.
- Grow your community through referrals and peer recommendations.
A PART = A unique key to the application to vote, debate, exchange.
A PART = A unique bottle
Unique wines co-creation platform
Extend the relationship with your visitors by co-creating a wine—a unique barrel.
Sell your customers a pass representing a share of a barrel, giving them access to:
- Exclusive live tasting sessions and interaction with the cellar master.
- Experience points earned through quizzes.
- Voting rights—based on the number of shares held—on key stages of the wine’s creation (such as the blend and the aging process).
- Interaction with other participants via a dedicated discussion area.
- Exclusive previews of the latest products.
for you
- Increase your margins by 50% without increasing your inventory.
- Gather qualitative data (via quizzes) to better target user expectations.
- Stay in touch with remote customers over several months.
how does it work ?
ONLINE AND IN-STORE PURCHASE OF X CO-CREATION PASSES
Parts with unique singularized designs or digital presentation boxes
★
Product sold before production / bottling
Zero stock
USER REGISTRATION
Onboarding on personnalised branded platform
★
Customer account automatically created on your site
EVENTS & LIVE
Live and remote tasting with the community members / parts owners
★
Now it is time to communicate on the latest news of the winery
INTERACTIONS WITHE THE ESTATE
Voting on the future wine and gamification of the journey
★
Product inserts and links to your offers
BOTTLING & DELIVERY
A unique bottle featuring the full story of its creation.
★
A unique bottle, a vehicle for stories to share
Examples of customer journeys
Examples of possible customer journeys to adapt and define with each winery.
Discovery
Witness the creation of a wine.
Embark on a two-month journey with a unique card and an introductory booklet.
Pass purchase
Account activation
Quizz
Fermentation basics > Gain knowledge
Onboarding
Exclusive video shoot, tour of the winery and vineyard plots
Quizz
Do you know wine maturing? > Gain knowledge
Live with the master cellar
Live presentation of three blends by the cellar master.
Quizz
Which bland was bottled?
Live tasting
Which blend was bottled?
Reveal
The story is transferred to the singularized bottle
Premium
Take part in co-creating a wine.
Embark on a four-month journey with a box set containing three different wine samples.
Boxset purchase
Account activation
Quizz
Do you know wine maturing ?
Onboarding
Exclusive recording: presentation of three samples by the cellar master.
Quizz
The influence of barrel finish > Gain knowledge
Live blending workshop with the master cellar
Samples blending workshop
Vote
Which blend would you like ?
Live : results of the vote
and presentation of blend finish
Vote
Choosing the name for this exclusive edition: 3 proposals
Quizz
The influence of barrel on wine maturing> Gain knowledge
Delivery of the bottle
Receipt of the exclusive edition bottle, the assembly is hidden
Vote
Which finish would you like ?
Live tasting
Which finish was bottled ?
Reveal
The story is transferred to the singularized bottle
How does it work ?
We handle all the technical work so you can delivery the best experience possible
Creation of your dedicated domain on yourwinery.les-shakers.com
- Brand customization
- Integration with the e-commerce site for customer accounts and promotional inserts
Creation of the customer journery and events
- Maturation journey (aging, blending, barrel finish, etc.)
- Duration of the co-creation journey
- Events
- Quiz
Customization of physical items: gift boxes, gift cards, labels…
- Adoption of your brand identity and distinctiveness system
- Application to gift boxes and gift cards
- Adaptation for labels
Communication kit
- Social media banners
- Poster file
- Gift card POS materials
Training of your team
- Live video session
